/// FOR OWNERS TRAPPED IN THE "DAILY GRIND" ///
STOP RUNNING A BUSINESS.
START BUILDING AN EXIT.
Most businesses are hard to sell because the owner does all the work. The Exit Builder replaces you with smart systems. You can finally sell your stressful job for life changing money.
Watch or listen on the go using our FREE app (No desk time needed, but must have $250k+ sales).
> 500+ Owners & Founders Enrolled
/// TRUSTED BY OWNERS AT ///
Mike D. - HVAC Owner
"I was working 60 hours a week. If I took a day off, the money stopped. The Exit Builder showed me how to use simple software to run the schedule. Now I work 5 hours a week and I have a real offer to buy my company."
Sarah L. - Marketing Agency
"I thought my agency was worth nothing without me. I was wrong. I used these steps to get my team to handle the clients. I just got an offer to sell for three times what I made last year. This changed my life."
Tom B. - Construction
"My paperwork was a disaster. A buyer looked at my books and said no thanks. I used this system to clean up my files and track my money better. Six months later, I sold the business for cash."
THIS SYSTEM WILL SHOW YOU HOW TO:
BUILD A BUSINESS BUYERS WANT
Become Unnecessary
Stop doing the daily work. Train your team to run the business without you.
Clean Your Books
Fix your messy money records. Make sure your books are ready for a buyer to see.
Organize the Chaos
Write a simple manual for your business. Make it easy for anyone to step in and run it.
Automate Busy Work
Stop wasting time on admin. Use simple software to handle bills and schedules.
Stop the Rollercoaster
No more guessing your income. Build steady cash flow that makes your business safe to buy.
Get Max Ca$h
Learn how to find a buyer, make a deal, and sell your business for cash.
RESULTS SPEAK FOR THEMSELVES
4 Months EXITED FOR CASH
Miguel owned a landscaping fleet but was trapped in the truck. He used the Key Person module to hire a manager and set up route software. He sold the business as a turnkey asset in just 4 months.
✅ Management Risk Fixed
$1.5M DEAL VALUE ADDED
A buyer told Sam his business was too risky. He followed the Customer Diversification playbook and fixed his biggest concentration issues in just 6 weeks. He went back to the table and got a much bigger payout.
✅ Customer Concentration Fixed
5x Profit PREMIUM EXIT
Mark ran a busy ad agency but was doing all the client work himself. He used the Operations Builder module to create systems that handled projects without him. He sold for 5 times his profit instead of the usual 2 times.
✅ Owner Dependence Fixed
$800K VALUATION JUMP
Lisa's books were a disaster. Personal car payments and dinners were buried in her P&L. She used the Financial Clean Up module to separate everything. Her valuation jumped overnight.
✅ Financial Clean-Up Complete
37 Days FULL PIPELINE
Jake had zero systems for tracking leads. Every deal lived in his head or on sticky notes. He followed the Sales Architecture module and built a repeatable pipeline worth $2.1M.
✅ Sales System Installed
3x Revenue PREMIUM OFFER
Julio's HVAC company depended on two big contracts for 60% of revenue. He used the Customer Diversification playbook and spread revenue across 40+ accounts. He sold for three times annual revenue.
✅ Revenue Concentration Fixed
6 Weeks TURNKEY BUSINESS
Rob had no written processes for anything. Every task required him to explain it from scratch. He followed the SOP Builder framework and documented everything into a simple playbook. A buyer made an offer within 90 days.
✅ SOPs Documented
$2.3M CASH AT CLOSE
Maria's construction firm relied on one supplier for 80% of materials. Buyers called it a ticking time bomb. She used the Supplier Risk module to lock in three backup vendors with long term contracts. She closed for $2.3M cash.
✅ Supplier Risk Eliminated
0% Risk BUYER CONFIDENCE
Steve's top technician held all the client relationships. If he left, the business collapsed. Steve used the Key Person Playbook to cross train his team and build a succession plan. Three buyers competed for the deal.
✅ Key Person Risk Removed
22 Leads EVERY MONTH
Pam's agency had no marketing system. All new business came from her personal network. She built an automated funnel using the Marketing Engine module. The business finally had value beyond Pam.
✅ Marketing System Built
$1.8M DEAL RESCUED
Tony's balance sheet was a mess. Off the books cash, bad debts, and negative retained earnings scared every buyer away. He rebuilt his financials using the Balance Sheet Reset framework. He closed 5 months later.
✅ Balance Sheet Cleaned
8 Roles CLEARLY DEFINED
Carla did sales, operations, hiring, and customer service all by herself. No buyer wanted to replace a one woman army. She followed the Org Builder module to hire a manager and define every role. She sold for 4x profit.
✅ Role Confusion Solved
/// HOW I DISCOVERED THE EXIT ARCHITECTURE ///
I Built 10 Companies. Sold a Few. Got Crushed on Others. Then I Found the Pattern.
Every morning I woke up with big ideas.
New offers. Better systems. Growth plans that would finally take the business to the next level.
And every morning, within the first hour, all of it went out the window.
Because the fires started.
A client problem. A staff issue. A billing question. Something broke. Someone quit. Someone needed an answer that only I could give.
Every single person in the company relied on me for everything.
And I was not building a business anymore.
I was fighting fires for a living.
Day after day. Week after week. For years.
And here is the part nobody wants to admit out loud.
I started to hate it.
I hated going to work. I hated my staff. I woke up angry before the day even started.
And the worst part?
This was a company I created. I built this thing from nothing. And now it felt like a prison I designed for myself.
I thought maybe this was just what being an entrepreneur felt like. I thought everyone had it like this. That this was the price of success.
I was wrong.
Then came the moment that changed everything.
I was so deep in the grind that I wrote a letter to my friends and family. I told them I was going to miss every personal event for the next three years. Birthdays. Holidays. Dinners. Everything. I told them not to expect me. The business needed all of me.
The next day, I got in a major accident and almost died.
I am lying there thinking about that letter. Thinking about three years of missed life. Thinking about how I almost traded everything that matters for a business that could not even survive a week without me.
That is when it hit me.
I did not own a business.
I owned a job. A stressful, all consuming job that I could not quit, could not sell, and could not escape.
And I decided right there: I am going to figure out how to build a business I can step away from. A business I can enjoy. Or a business I can sell so I can finally have the freedom I got into this for in the first place.
So I started researching.
I read everything I could find about building companies that run without the owner. I studied exits. I studied valuations. I studied what makes a business sellable versus what makes it a trap.
And then I went to the other side of the table.
I became an M&A advisor. The person who helps business owners sell their company.
And what I saw from that side changed everything.
Owner after owner walked into the process thinking their business was worth a fortune.
And deal after deal, the same problems killed the sale.
The books were messy. Personal expenses mixed in everywhere.
One or two customers made up half the revenue.
No written processes. No SOPs. No playbook.
The owner WAS the business.
Sound familiar?
The buyers knew exactly what to look for. They had a checklist. A scoring system. And if your business failed the test, they either walked away or hit you with a lowball so bad it felt like an insult.
I watched a $3 million business get offered $800K because the owner could not take a single week off.
I watched a $5 million company collapse in due diligence because the financials were a disaster.
I watched founders sit across from me with tears in their eyes because they spent 15 years building something that nobody wanted to buy.
And every single time, the problems were fixable. They just did not know what to fix.
So I built the system.
I took every deal killer I had seen across dozens of transactions. Every red flag that made buyers run. Every mistake that cost owners millions.
And I turned it into a step by step playbook any owner can follow.
Not theory. Not "consulting advice." A real system.
I tested it in the real world.
I helped one founder clean up his agency and sell it for $3.5 million.
I helped another sell an educational app for $15 million with $13.5 million cash at closing.
I watched owners go from "unsellable" to "multiple buyers competing for the deal."
The difference was never the business itself.
It was the architecture underneath it.
The same 7 areas. Every time.
✅ Financial Clean Up
✅ Owner Removal
✅ SOPs and Documentation
✅ Sales Systems
✅ Marketing Systems
✅ Legal Protection
✅ Deal Readiness
When those 7 things are in place, buyers pay a premium.
When they are not, you get lowballed. Or ghosted. Or stuck running a business you can never leave.
So why am I giving this to you as a course?
Because I have been on both sides.
I have been the owner who woke up angry. Who wrote a goodbye letter to his own life. Who almost did not survive to fix it.
And I have been the advisor watching owners get crushed because nobody showed them what to fix before it was too late.
The truth is, 88% of businesses in America are almost impossible to sell.
Not because they are bad businesses.
Because nobody showed the owner how to build an asset instead of a job.
That changes now.
I took my entire playbook. Everything from the sellability checklist I use on real deals. Every framework. Every template. Every shortcut.
And I put it into a 7 week live course that any owner can follow.
No consultants needed. No $50,000 advisory retainer.
Just you, the system, and 7 weeks of focused work that could add six or seven figures to your exit price.
🔒 Secure Checkout | Instant Access | 30 Day Money Back Guarantee
/// STILL ON THE FENCE? ///
"But What About..."
😒 "I am not ready to sell yet."
Perfect. The best time to build sellability is 2 to 3 years before you want to exit. The worst time is when a buyer is already at the table. The owners who get the biggest payouts started early. You are doing this right.
⏰ "I do not have time for a course."
Each module takes about 20 minutes. Watch on the job site. Listen in the truck. Do it on the treadmill. You already spend more time than that putting out fires every single day. This is 7 weeks that saves you 7 years of stress.
🤷 "My business is too small or too messy."
We built this for businesses doing $250K and up. The messier your starting point, the bigger the jump. Some of the best results in the Exit Builder came from owners who thought their business was "unsellable."
🧮 "I already have an accountant and a broker."
Good. Keep them. Your accountant tracks your money. Your broker finds buyers. But neither one builds the systems that make your business worth buying. The Exit Builder fills the gap they cannot.
The 30 Day
"Try It Or Return It" Guarantee
Jump in. Use it. Do the first two modules.
If you do not see a clear path to a more sellable, more valuable business, just email us within 30 days and we will refund you in full.
No hoops. No guilt trip. No awkward conversation.
A real person replies. (Not a chatbot. Not a robot.)
We have offered this guarantee since day one.
Almost nobody takes us up on it. Because it works.
You Have Two Options Right Now
Keep working 60 hour weeks.
Keep being the only person who can run the business.
Keep hoping that someday, someone will magically show up and pay you what you think it is worth.
(They will not. Not like this.)
Spend 7 weeks building the systems that turn your business into a real asset.
Walk into a deal with leverage.
Let multiple buyers compete for what you built.
Sell for life changing money and actually enjoy the next chapter.
Rick ran an electrical contracting company for 11 years. He worked every single day. He used the Exit Builder to remove himself from daily operations and document every system. Eight months later, he sold for 4.5 times his annual profit. All cash at closing.
"I wish I had done this five years ago."
Do not wait five years.
🔒 Secure Checkout | Instant Access | 30 Day Money Back Guarantee
/// THE 7 WEEK SYSTEM ///
The 7 Module Exit Architecture
Each module fixes one specific "deal killer" that stops buyers from paying top dollar. Complete one per week. In 7 weeks, your business goes from "hard to sell" to "buyers competing."
The Exit Audit
Know Where You Stand
▶️ Run the Sellability Checklist on your business and get your score
▶️ Identify the exact deal killers that would scare a buyer today
▶️ Build your personal Exit Roadmap with a priority list of what to fix first
▶️ See where your business sits on the 4 Stage Sellability Scale
Financial Clean Up
Make Your Books Buyer Ready
▶️ Separate every personal expense from your business P&L
▶️ Build a clean trailing 12 month financial snapshot a buyer can trust
▶️ Learn the EBITDA formula and how buyers use it to price your company
▶️ Set up a simple monthly reporting system so your numbers stay clean
Remove the Owner
Stop Being the Business
▶️ Identify every task that depends on you and start delegating
▶️ Use the Key Person Playbook to hire or promote a manager
▶️ Build a simple org chart that shows a buyer the business runs without you
▶️ Create a 30 day test: can you disappear for a month without things breaking?
Build Your SOP Playbook
Document Everything
▶️ Use the SOP Builder to create simple process documents for every role
▶️ Turn tribal knowledge into written systems anyone can follow
▶️ Build a training playbook so new hires get productive fast
▶️ Set up a cloud folder system so every document is findable in under 5 minutes
Sales and Marketing Systems
Build Revenue That Runs Without You
▶️ Install a CRM and build a repeatable sales pipeline
▶️ Create a simple marketing engine that generates leads without the owner
▶️ Fix customer concentration so no single client controls your revenue
▶️ Build a documented sales process your team can run on their own
Legal and Risk Proofing
Remove Every Red Flag
▶️ Get your contracts, insurance, and licenses up to date
▶️ Eliminate supplier risk with backup vendor agreements
▶️ Lock in your lease with 5+ years remaining and a renewal
▶️ Create a legal file that passes due diligence on the first try
Deal Prep and Buyer Readiness
Get Ready to Sell
▶️ Understand the 4 types of buyers and what each one values most
▶️ Learn how to position your business for a premium multiple
▶️ Build your deal room with every document a buyer will request
▶️ Know exactly when to hire a broker and how to choose the right one
🔒 Secure Checkout | Instant Access | 30 Day Money Back Guarantee
/// FOUNDING MEMBER BONUSES ///
Enroll Today and Get These Bonuses Free
☑️ The Sellability Checklist Audit Tool
(Value: $497)The exact same checklist used in real M&A transactions. Score your business across 100+ criteria. Know exactly where you stand and what to fix. Printable. Fillable. Yours forever.
☑️ Financial Clean Up Templates
(Value: $297)Plug and play spreadsheets to separate personal expenses, calculate your real EBITDA, and build a trailing 12 month P&L that makes buyers say yes. No accounting degree needed.
☑️ The SOP Builder Framework
(Value: $297)Copy and paste templates for documenting every system in your business. Hiring. Onboarding. Training. Operations. Sales. Each one takes less than 30 minutes to complete.
☑️ Private Community Access
(PRICELESS)A private group of business owners going through the same process. Get your questions answered. Share your wins. Learn from other owners in different industries. Hosted by Khaled.
Is The Exit Builder Right For You?
This IS For You If:
✅ You own a service business doing $250K+ in revenue
✅ You work more hours than anyone on your team
✅ Your business cannot run a single week without you
✅ You want to sell in the next 1 to 5 years (or just want the option)
✅ You know your business is worth more but cannot prove it
✅ You are tired of 60 hour weeks with nothing to show for it
This is NOT For You If:
🚫 You are a startup with no revenue yet
🚫 You want a get rich quick scheme (this is real work)
🚫 You are not willing to spend 20 minutes a day for 7 weeks
🚫 You think your business is already perfect and has no issues
/// MEET YOUR INSTRUCTOR ///
Khaled Azar: 18 Years of Building, Selling, and Advising
I am not a professor. I am not a consultant who reads textbooks.
I am a business owner who has been in the trenches for almost two decades.
I started my first company in 2005. Since then I have built and sold multiple businesses. I scaled a media company to $12 million a year in revenue. I built and sold a B2B software company. I launched a venture studio that started 10 companies.
Some worked. Some did not. But every single one taught me something.
Now I help other owners do what I wish I had done sooner: build businesses that buyers actually want to buy.
As an M&A advisor, I have helped owners close deals up to $15 million with $13.5 million in cash at closing. I have seen what makes a buyer say "yes" and what makes them walk away.
I created the Sellability Checklist that is used in real transactions. I built The Exit Builder so you can use the same system without paying $25,000 for advisory services.
I am based in San Diego. I studied Economics at UC Irvine. And I still build businesses today because I love it.
But the thing I love most is watching an owner go from "stuck and stressed" to "sold and free." That is what this course is for.
JOIN TODAY TO SAVE 50%
Founding Member Pricing Closes Soon
TOTAL VALUE: $3,591+
One Time Payment — Lifetime Access
🔒 Secure Checkout | Instant Access | 30 Day Money Back Guarantee
Frequently Asked Questions
P.S. If you work more than 40 hours a week in your own business, you do not own an asset. You own a job. The Exit Builder fixes that. 7 weeks. One system. A business that finally works without you.
P.S.S. Founding member pricing closes soon. This price will never be this low again. And you will never get this close to your exit without doing this work.
DISCLAIMER: The results mentioned on this page are real examples from our advisory practice and student community. These results are not typical. Your results will depend on your business, your industry, your effort, and many other factors. We are not guaranteeing you will achieve identical outcomes. We are providing a proven system and the tools to follow it. If you are not willing to put in the work, please do not enroll.
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